Touch screen research is an alternative to other forms of data collection such as telephone surveys and clipboard surveys. Respondents walk up to the screen (or are invited to) and touch answers to your questions. Touch screens can be placed in any location where your target market physically comes together. Consider placing one on your counter and ask customers to answer a few quick questions as you put their sale through. They will enjoy the experience!!    In comparison with other forms of data collection, touch screen research is:

• Faster (both for you and the respondent)

• Interactive (so when a respondent touches one answer, they see a question or group of questions that others would never see)

• Cheaper (as most labour is eliminated)

• Engaging (it is preferred by all demographic types)

• Reliable (many people prefer to answer sensitive questions to a computer)

• Effective (more responses, allowing you to dig deeper)

• Friendly (do-it-yourself features allow you to easily set up & change questions in seconds)

• Real time (publish results instantly even across locations)

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